Sanjay Dutt, Saif Ali Khan and Bipasha Basu's comic flick "Nehlle Pe Dehlla" hasn't hit the screen yet but the film has already started earning rich dividends for its producers.

Navkar Finance is so impressed by the promos of the film that he has acquired the right for Mumbai territory for a cool sum of Rs.40 million.

An item number, shot on Neha Dhupia and Sanjay, is already on air and response is overwhelming. Producer Mahendra Dhariwal has left no stones unturned to make it a thoroughly enjoying fare. And he is confident that the film will strike it rich at the box office.

He said: "After 'Lage Raho Munna Bhai, this is Sanjay's first comedy. The film targets family audience. Now, when Mumbai territory is sold, a lot of distributors are showing interest in the film."

The film is slated to release in Feb.